Businesses offered chance to learn from world-class digital innovators

Two of Cheshire East’s most digitally advanced businesses are opening their doors to help smaller businesses learn from their expertise.

Siemens, in Congleton, and RedEye, in Crewe, are taking part in the Adoption of Digital Automation Processes and Technology (Adapt) programme set up by Cheshire East Council’s arms-length Skills and Growth Company.

Siemens has developed ground-breaking product development and production techniques at their variable-speed drives factory in Congleton. Meanwhile, RedEye has pioneered the use of marketing automation software used by some of the UK’s biggest brands.

The ‘best practice’ learning visits will take place in March and offer the opportunity to see at first hand how new digital technology could be applied to boost productivity and maximise growth.

For more information on the Adapt programme and to join one of the sessions visit: www.skillsandgrowth.co.uk/adapt

The project is being funded by Innovate UK, the UK’s innovation agency.

Andrew Peters, managing director of Siemens Congleton, said: “We are delighted to take part in the Adapt programme and offer an insight into our transformation journey. I am sure many smaller manufacturers could embrace digital and automation techniques to boost their productivity and learn from our experience.”

Nick Buxton, head of sales at RedEye, said: “We are looking forward to passing on our expertise in marketing automation and online selling for larger brands to some of the rising stars of the future – to help them improve and maximise their sales and marketing efficiency.”

Councillor George Hayes, chairman of the Skills and Growth Company, said: “We are fortunate to have such world-class expertise on our doorstep in Cheshire East and are grateful for Siemens and RedEye’s commitment to help share their industry-leading practice and learning with smaller businesses, to help us continue growing the local economy – driving jobs creation, growth and prosperity.

“I would also like to thank Innovate UK for their support and funding to make the Adapt programme possible.”