Cheshire Police are warning businesses about companies that use the force name to secure adverts in publications. These companies use cold calling and pressure selling, as an organisation the force do not employ such companies.
It has come to light that a publishing company is calling businesses in the Congleton area purporting to be calling on behalf of Cheshire Police in order to sell advertising space.
They purport that in buying advertising space in a community magazine the customer is supporting their local constabulary. This is not the case.
The reason why these companies use the Cheshire Police name to entice businesses is purely to generate revenue. The publications the companies produce appear to be in association with the police, ambulance or fire service but actually can include some generic articles publicising the roles of the emergency services.
These companies sell Ad space on the back of Cheshire Police by telling potential advertisers that Cheshire Police take the publication but in fact they just send the publication to stations unsolicited, often they are put straight in the bin. In some cases the companies do not even produce an unofficial publication they just simply take money from businesses on the assertion that they are from a publishing house.
If advertising or sponsorship is undertaken by Cheshire Police the business or individual being approached will be given contact details that can be verified with the Constabulary.
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