Enhancing the visitor experience in Cheshire East

Businesses in Cheshire East are being urged to promote their own towns with pride, passion and enthusiasm.

People working in visitor economy businesses are receiving training on how to help enhance the visitor experience.

As part of Cheshire East’s Economic Recovery Task Group, the first of the new Welcoming Visitors programme events was held in Knutsford.

The courses plan to instil a growing awareness and pride in Cheshire East as a prominent and vibrant tourist destination.

Councillor Jamie Macrae, Cabinet member with responsibility for prosperity, said: “These events will address key points along the visitor journey and ensure that visitor economy businesses have accurate product knowledge.

“We want businesses to support each other to create a greater tourism experience for visitors. This could be simply to give correct, concise and relevant directions to places of interest in that town.

“I am pleased with the turnout at the Knutsford event and I hope that this will be repeated at the next few dates.”

The next events are:

· Ramada Encore Hotel, Crewe – January 25

· Congleton Town Hall – February 15

· Capesthorne Hall, Macclesfield – March 22

Any businesses interested in joining one of the programmes should email Richard Milkins at richard.milkins@cheshireeast.gov.uk